Why the Heineken Video Went Viral
Performance Marketing
Why is online content shared? To build one’s social standing? Or develop the sharer’s self-image? Those and related questions were answered last week in “10 Ingredients for Your Video to [...]
Simplicity Is Superior When It Comes to Strategic Marketing Solutions
Performance Marketing
Albert Einstein is quoted as saying “If you can't explain it simply, you don't understand it well enough.” Whether he actually said those words is in question, but the idea [...]
All Aboard the USS Sass-A-Lot
Performance Marketing
"Good morning, marketers!" If you watch my weekly videos on Friday, that's usually how I greet you ... it's a pleasant enough way to kick off the video, and a [...]
Sensory Appeal, in Video Form
Performance Marketing
In a world where it’s easy to experience sensory overload multiple times a day just from our smartphones, it’s almost ironic to suggest that you add to it with your [...]
Geico Tops the Week’s Most Digitally Engaging Ads
The insurance company owns three of the top 10 ads, and uses memorable, if cringeworthy, humor to spark conversation.
How to Find a Marketing Tech Edge
Performance Marketing
One of the challenges of all the marketing tech being developed is simply discovery. The majority of it might not be a fit for your business, but the right few [...]