8 Direct Mail Enhancements, Other Than Paper, Finishing, Coating
Performance Marketing
Enhancing your direct mail through paper, finishing, and coatings are great, but there is one more category to discuss. And Part 4 in this series is about "other" direct mail [...]
More Than Words: Visual Content Marketing Beyond Copy
Performance Marketing
Content marketing is about conveying ideas. Many of us rely almost exclusively on the written word to do the conveying for us even though, for most audiences, a picture really [...]
What Can We Learn From Publishers’ Pivot to Video?
Editor’s Note: In light of the Facebook video metrics scandal that emerged last week, we thought it was worth a second look at Publishing Executive contributor Peter Houston’s take on [...]
Media Pitch: Ad3 Wants to Make Video Faster & More Profitable for Publishers
As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers. The video [...]
At IMAG, Media Revolutionaries Are Breaking the Rules to Find New Revenue
I have several media conferences that I relish and greatly look forward to each year, and IMAG-MPA is one of the best of them. Imagine what is like for a [...]
IMAG Report: A Quick Reality Check on Video Revenue
There was a time, and it doesn’t seem like it was that long ago, when no matter where your company was in the hierarchy of publishing, the most common denominator [...]