Great Ads Show the Secrets to Making Movies on the Super Cheap
Creativity
Aaaand ... action! This clever print campaign from Leo Burnett Tailor Made in Brazil vividly captures how Lemonade Films creates "great movies" on "tiny budgets." The work, a bronze Lion [...]
A Viral Audience Can Only Happen With the Right Marketing Bait
Performance Marketing
I was channel surfing the other night and landed on Discovery Channel’s Deadliest Catch.
Which Costs More: Video or Direct Mail?
Performance Marketing
What are the economics of producing and distributing a direct marketing video? And, how does it line up with costs for direct mail? If you're a traditional direct marketer who [...]
The Video Frontier
We just posted our first 100-percent Publishing Executive editorial-staff-produced video (see “Behind the Scenes at the Spectrum Conference” in the “Video” section on this page; we had had some help [...]