Olympics Help Propel Videos for Samsung, Chevy and Liberty Mutual
Performance Marketing
The last time we checked in with the VideoWatch/VidIQ YouTube brand chart, it was all about the Super Bowl.
Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup
Performance Marketing
Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup.
Nivea Runs Comedy Series With Damon Wayans, Jr.
Performance Marketing
Beiersdorf, the 131-year-old German consumer-packaged goods firm, today is launching a branded comedy video series dubbed "Just Face It" for its Nivea Men product line, starring actor Damon Wayans, Jr. [...]
Mountain Dew Fiasco Shows Brands Desperately Want Street Cred
Brand Marketing
Mountain Dew's problems with cultural sensitivity this week culminated with the pulling of its "Felicia the Goat"
Lincoln Taps New Vimeo Creative Service
Performance Marketing
Outside the occasional trust-fund case, aspiring filmmakers are typically of the starving-artist variety until they get a significant break.
Pepsi Next Videos Get ‘Sexy’ in English and Spanish
Performance Marketing
Pepsi Next is launching an English-Spanish online video campaign today featuring Univision star William Levy—who is playing six spoofy "bring sexy back" characters that repr