5 Multichannel Video Marketing Tactics to Engage Holiday Shoppers
Performance Marketing
Utilizing a multi-pronged holiday video marketing approach enables marketers to take their seasonal performance to the next level by increasing visibility through social media platforms and search, while also boosting [...]
Brands Can Now Produce Native Ads on Facebook More Effectively
Performance Marketing
Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules.
7 Marketing Resolutions for Younger Marketers in 2016
Performance Marketing
Fear not, I'm back for 2016 and will be posting again on a monthly basis. Starting right now, with my very own "2016 Marketing Resolutions." I'll also list a few [...]
The 10 Most Fascinating Digital Marketing Stats of the Week
Performance Marketing
The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online [...]
Should Instagram Let Brands Target Users Based on Location?
Performance Marketing
The top Instagram video among retailers last week was by Foot Locker, which has picked up nearly 28,000 likes and comments since Jan. 29 with a post for its Penn [...]
Travelocity Outspends Expedia 9 to 1 on YouTube, Per Report
Performance Marketing
With the holiday travel planning beginning to sneak up on people, Strike Social ran its competitive analysis system against all of the digital booking players to see which brands spent [...]