Video Issue

Hulu’s Headquarters Reflect the Streaming Giant’s Values

Now that Hulu is already a decade old, the company is essentially a founding father in the latest tech boom. Although it may be old guard, Hulu is still paving […]

This Week’s Must-Haves: New Super 8 Merges Modern Tech With Old-School Filmmaking

This week, the Adweek staff is highlighting Kodak’s new Super 8 camera, a flying drone designed for taking selfies and headphones that are tailor-made to fit. Take a look!

How Unbreakable Kimmy Schmidt’s Tituss Burgess Turned ‘Peeno Noir’ Into Pinot Noir

Specs Age 37 Claim to fame Plays Titus Andromedon on Netflix's Unbreakable Kimmy Schmidt Base New York

Why Ads Go Viral, and What Made Apple’s ‘Taylor vs. Treadmill’ the Perfect Viral Spot

 

Infographic: Who’s Watching Political Ads, and Are They Finishing Them?

As primary season reaches a fever pitch, campaigns want to get the best bang for their advertising buck. Digital ad company Conversant took a look at online video completion rates (VCR) along party lines, and delved even further into each candidate.

How Multichannel Networks Are Grooming the Next Generation of Video Stars

With marketers and media buyers putting social stars PewDiePie, Lilly Singh and Logan Paul into heavy rotation, multichannel networks now are incubating the next wave of talent through a host of development programs such as Maker Studios' Spark initiative, which is funding some 30 different creator projects.

After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR

Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.

After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets

It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective brands—must have chemistry.

How YouTube Beauty Star Rachel Levin Keeps 7 Million Subscribers Tuned In