Now that Hulu is already a decade old, the company is essentially a founding father in the latest tech boom. Although it may be old guard, Hulu is still paving […]
This week, the Adweek staff is highlighting Kodak’s new Super 8 camera, a flying drone designed for taking selfies and headphones that are tailor-made to fit. Take a look!
Specs Age 37 Claim to fame Plays Titus Andromedon on Netflix's Unbreakable Kimmy Schmidt Base New York
As primary season reaches a fever pitch, campaigns want to get the best bang for their advertising buck. Digital ad company Conversant took a look at online video completion rates (VCR) along party lines, and delved even further into each candidate.
With marketers and media buyers putting social stars PewDiePie, Lilly Singh and Logan Paul into heavy rotation, multichannel networks now are incubating the next wave of talent through a host of development programs such as Maker Studios' Spark initiative, which is funding some 30 different creator projects.
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, their respective brands—must have chemistry.