Hulu’s Headquarters Reflect the Streaming Giant’s Values
Now that Hulu is already a decade old, the company is essentially a founding father in the latest tech boom. Although it may be old guard, Hulu is still paving [...]
How Multichannel Networks Are Grooming the Next Generation of Video Stars
Performance Marketing
With marketers and media buyers putting social stars PewDiePie, Lilly Singh and Logan Paul into heavy rotation, multichannel networks now are incubating the next wave of talent through a host [...]
After Experimenting With 360-Degree Storytelling, Publishers Are Going All-In on VR
Performance Marketing
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, [...]
After 11 Years in Digital Video, YouTube Wants to Take on TV-Sized Budgets
Performance Marketing
It isn't always easy to pair up the suits of the marketing world with those freewheeling kids that make the buzziest videos in the digisphere. The two sides—and more importantly, [...]
