Ikea Adorably Recreated Its Catalog in Animal Crossing
Brands have, like many of us, been pretty obsessed with Animal Crossing: New Horizons as the game has become an iconic aspect of quarantine life in 2020. That’s not to [...]
When Tech Brands Pivot, Marketers Must Sell the Changes With Aplomb
Performance Marketing
The wand-waving and arm-flapping that defined a Wii-inspired generation of gamers are going out of vogue—and that's a problem for Just Dance. The video game built up a following of [...]
Why Johnny Cash Was a Terrible Choice for the New Mass Effect Trailer
Creativity
I love Johnny Cash. I love Mass Effect. But man, are those two great tastes that taste weird together. The next iteration of the epic sci-fi video game series was [...]
YouTube Makes Video Games Easier to Find for Consumers and Advertisers
Performance Marketing
YouTube is launching an ad-supported mobile app and website dedicated to video game players, as gaming increasingly becomes popular among consumers and lucrative to marketers. More than 25,000 games will [...]
Fans Had to Wait 24 Hours for This Bleak Yet Surprisingly Colorful Trailer for Fallout 4
Brand Marketing
Fallout games have long balanced the morbid subject of nuclear annihilation with a surprising level of style and humor, and the much-anticipated trailer for Fallout 4 is no exception.
Meet Pinball’s New Wizard, the Man Who Hopes to Save a Faded Industry
Brand Marketing
Jack Guarnieri isn't the sort of guy who worries about fans dogging him everywhere—except, that is, when he walks into a pinball parlor.