The online ad world is practically begging for media companies to market Web shows like the TV and movie businesses do. At the same time, the industry is also craving a breakout hit comparable to the biggest shows on TV. Collective Digital Studios believes it might be able to check both boxes with the second season of Video Game High School 2.
video game high school
If you're a casual browser of the Web, or just a TV-first person, you might not be paying close attention to the torrent of original video content floating around YouTube. For brands, however, the throngs of madly devoted YouTube subscribers are becoming harder to ignore.
Producing good branded entertainment content is tough. Producing branded entertaiment that young male gamer types will watch—good luck. But what if you just make your brand a character in a Web series, in a way that totally makes sense?