Twitter Gives Promoted Tweets and Video Ads More Mobile Reach
Performance Marketing
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.
TrueX Exec Pitches Interactive Video Ads to Combat Fraud and Boost Views
Performance Marketing
Thirty-two percent of online consumers use blockers to avoid ads, according to digital ad company TrueX today. And with the uptick in fraud and burgeoning viewability concerns, Jamie Auslander, TrueX's [...]
Agency and Brand Leaders Weigh in on Digital’s Mounting Ad Viewability Issues
Performance Marketing
Ad viewability is perhaps the hottest digital advertising topic heading into the new year, thanks to a little back-and-forth between the Interactive Advertising Bureau and the 4A's. So why not [...]
Video Startup Revamps Space Contest After Virgin Galactic Crash
Performance Marketing
After Richard Branson's Virgin Galactic SpaceShipTwo crashed in October, causing multiple delays to the launch of its commercial flight
U.S. Online Display Advertising Spend to Hit $19 Billion by 2019
Performance Marketing
Online display ad spending is expected to increase 90 percent by 2019, from $19.8 billion in 2014 to $37.6 billion, according to new findings from Forrester Research.
Video Contest Will Send Winning Marketer Into Outer Space
Performance Marketing
When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it [...]