One year ago, the Washington Post decided it was done working with third-party ad-tech partners and instead started building its own slick tools and ad formats to tackle industry problems like speed, fraud and viewability.
Pinterest is ready to compete alongside Facebook, YouTube and others for video ad budgets, but it's going about it differently than its competitors.
Online rollover ads that let consumers move their mouse over a video promo to access more information about a brand have been a boon for publishers looking to make their videos a bit more interactive for consumers. Now, those video formats are coming to Facebook and Instagram.
Despite all the negative chatter about Marissa Mayer's leadership and increasing pressure from Wall Street, brands like Jeep are seeing success advertising on Yahoo.
On a recent Monday morning, a handful of BBDO New York creatives huddled together at Google's YouTube Space in Chelsea to shoot a video for Twix's "Left Twix/Right Twix" rivalry campaign. As they chatted in the hall about how the spot would be filmed, two actors wearing Michael Bolton-style blonde wigs and button-down shirts walked by.
Even yogurt is going programmatic. As part of a move to take roughly 15 percent to 20 percent of its video buying programmatic in the next year, Dannon recently became one of the first brands to run a campaign using Facebook's LiveRail platform, which effectively helped it reach 90 percent of its target audience.
In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it.