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Starbucks WiFi Gets Even More Ad-Supported Via Boingo Wireless

Performance Marketing

Aside from the guys who post up in a coffee shop for hours with an iMac to play World of Warcraft or stream Game of Thrones in the airport terminal [...]


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MediaMath Gets Into Mobile, Video Game With Tap.Me Buy

Performance Marketing

Ad tech moves quick, particularly as the online display leaders race to add social, mobile and video capabilities. To keep pace those companies may need to buy rather than build. [...]

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Adobe Testing Cross-Device Personalized Video Ads

Performance Marketing

An ad is not an ad is not an ad—particularly when shown across TV, online, tablet and smartphone—even when created by the same advertiser.

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Forrester Throttles Down Online Outlook

Performance Marketing

Forrester Research Tuesday (Oct. 9) forecasted a 17 percent compound annual growth for online advertising spend during the next five years, down from the 20 percent yearly increases it had earlier [...]

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Google Expands Its Ad Formats With Lightbox

Performance Marketing

AOL isn’t the only company to use Advertising Week as a stage on which to unfurl new big banners. On Tuesday, Google added the expandable Lightbox format to its display [...]

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Solve Media Brings Brand Washing to Video Ads

Brand Marketing

The migration of brand advertising dollars online is a delicate one, padded with efforts to assure marketers that their money isn’t going to waste. Solve Media—known for its branded Captcha [...]