Zevia Mimics Famous Apple Spots to Take on Aspertame-Flavored Drinks
Performance Marketing
Zevia, a zero-calorie soda that uses natural ingredients, evidently wants to be the Apple of soft drinks.
Facebook Autoplay Videos Come to Mobile, but No Ads Yet
Performance Marketing
Select Facebook mobile users tomorrow will see the first autoplay videos in their news feeds, the digital giant has revealed. Advertisers cannot employ the feature for the time being, but [...]
Pandora Says Its Mobile Video Ads Are Heating Up With Brands
Performance Marketing
Pandora's earnings call later today, per predictions, should include a boost in mobile revenues as it adapts to digital music listeners' shift from desktops to smartphones. And while mobile audio [...]
Young Hollywood Is Already Laying Big Plans for 2014 FIFA World Cup
Performance Marketing
Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup.
Facebook Rolling Out Video Ads to News Feeds
Performance Marketing
Facebook will roll out video ads onto users' news feeds as soon as July,
More Than 2.4 Million People Followed Boston Manhunt on Ustream
Performance Marketing
Aside from NBC’s Pete Williams and local Boston news station WCVB, TV news outlets infamously fumbled in reporting the manhunt following last week’s Boston Marathon bombing.