Car Brands Are Starting to Get the Marketing Data They’ve Always Wanted
Performance Marketing
The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing.
Digital Video Ads That Make You Want to Click
Performance Marketing
Kraft, Nike, Target and Walmart are trialing new video technology that makes ads interactive. In the case of Kraft, a 15-second clip comes with pop-up information on the brand and [...]
Facebook Buys LiveRail to Grow Its Video Ad Business
Performance Marketing
Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and [...]
Dish Takes Over YouTube With Spanish-Speaking World Cup Ad
Performance Marketing
Dish signed up for 100 million impressions with a far-reaching YouTube video campaign. The TV provider bought the top spot on YouTube over two days—the masthead on desktop and mobile—showing [...]
Facebook Video Ad Tools Hold Promise for Targeted Views
Performance Marketing
Facebook video spots are getting new interactive components meant to drive more views for brands.
Comcast, Rubicon Project Partner for Programmatic Digital Display Ads Sales
Performance Marketing
Comcast's advertising sales division, Comcast Spotlight, and programmatic technology provider Rubicon Project are working together to allow marketers to bu