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5 Ways Publisher Technology Lags & Hurts Monetization

Media

The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and [...]


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Brands Are About to Find Out How Powerful GoPro Videos Can Be

Performance Marketing

Spellbinding scenes captured by adventure seekers and even wildlife made GoPro the hottest video camera around. And now, the company wants to give marketers a sharper view.

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Pinterest Puts Its Own Spin on Video Ads With These Cinematic Pins

Performance Marketing

Pinterest ads are now more on point. The social network has started letting brands target audiences, and it has a new kind of Promoted Pin—one that's animated.

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Infographic: a Look at Video Ad Views and Completion Rates for the First Quarter

Performance Marketing

As consumers continue to turn to smartphones to handle more aspects of their lives and keep them entertained, video ads have established themselves as a part of the experience, and [...]

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As Ad Blocker Usage Explodes, Can YouTube Win Back Scofflaws With a Subscription Model?

Performance Marketing

It's not a mystery why YouTube is considering offering an ad-free version of its site to paying subscribers. Thanks to ad blocking software, there already are millions of potential viewers [...]

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Google Rolls Out New Tools to Drive Mobile App Installs

Performance Marketing

App-install ads continue to be a lucrative business for Facebook and Twitter, and now Google wants a bigger piece of the market. Today Google is rolling out two new tools [...]