Craft Brewers Teamed Up to Make a Single Beer, With 4,490 Brewery Names on the Label
Creativity
This week is American Craft Beer Week. To celebrate, craft brewers have teamed up to create a single beer, which is being made using the same recipe by more than [...]
JCPenney Awesomely Remixes ‘No Diggity’ as ‘Go Ligety’ for the Olympics
Creativity
Let's take a break from the pre-Super Bowl ad madness to take a look at a spot for that other big February sporting event—that's right, we're talking about the Sochi [...]
Model From Famous Photoshop Video Gets More Drastic Makeover for the Holidays
Creativity
It's agency holiday-card season, and we're going to start posting some of the more interesting and amusing examples—beginning with this one from Victors & Spoils. It's a parody of Tim [...]
JCPenney Switches Creative Agencies Yet Again
Brand Marketing
That was fast. Six months after hiring Young & Rubicam to lead its creative efforts, JCPenney has replaced Y&R with a trio of agencies: Doner, EVB and Victors & Spoils.
Coca-Cola’s ‘Smile Back’ Video: Cute or Kind of Creepy?
Creativity
Coca-Cola's new "Smile Back" out-of-home stunt (scroll down to see it) is cute and nicely done, and everyone everywhere will love it. But let's overthink it for a moment. Coke [...]
Agency Uses Another Agency to Crowdsource New Name
Creativity
The debate over Santa Monica, Calif., agency DW+H's decision to use fellow agency Victors & Spoils' crowdsourcing platform to rebrand itself has unfolded predictably over the past two weeks.