Vicks

Perspective: Pass the Vicks

Medical authorities tell us that somewhere around 1 billion Americans will catch a cold this year—no small part of why marketing authorities tell us that advertising over-the-counter cough remedies is a good idea right about now, with cold season at its peak.

Tide Suits Up With the NFL

Procter & Gamble’s Tide is looking to clean up with fans of the National Football League, inking a multiyear sponsorship with the Shield and its 32 franchises.The deal goes into effect at the start of the 2012 NFL campaign.