5 Tech Brands that Made Noise at NewFronts This Week
Performance Marketing
The third annual Digital Content NewFronts gala has come to a close, and the show that opened April 28 was a long and fairly dizzying affair. As Adweek noted on [...]
YouTube to Host Music Awards Show in November
Performance Marketing
YouTube already serves as a popular destination for music fans. Just witness the recent impact of Miley Cyrus' nearly nude video.
What Does it Take to Make Native Advertising Scale?
Brand Marketing
Vice's approach to getting native advertising to scale is pretty simple: "You can either game the system or you can make good content.
Rihanna Joins Budweiser, Takes Beer Giant’s Music Pitch to 85 Countries
Brand Marketing
Apparently taking a cue from Coke's global music efforts, Budweiser today has announced a deal with Rihanna that enta
Twitter’s TV Ad Targeting Uses ‘Video Fingerprinting’
Performance Marketing
Twitter today announced a new program designed to help brands sync up television ads and Promoted Tweets through the use of a cutting-edge "video fingerprinting" t
Vice CEO Punches Back at Critics of North Korea Trip
Specs Who Shane Smith Age 43 New gig Host of new HBO newsmagazine, Vice