What’s Causing Vice’s Huge Fluctuations in Web Traffic?
Ever since Vice decided to get into the cable TV game, the self-assured digital news and lifestyle publisher has been under the microscope. That came blaringly to the fore last [...]
Vocativ Explores the Deep Web in Its New Showtime Docuseries Dark Net
Imagine that Black Mirror was a documentary. That's the idea behind Showtime's new series, Dark Net, which debuts tonight. The eight-part docuseries is being produced by Vocativ, a media and [...]
What 5 Digital Video Players Are Planning for Their NewFronts Presentations in May
Performance Marketing
Once anything but slick, digital video has emerged as a true rival to linear television and is the first choice for millions of consumers. That phenomenal growth has advertisers as [...]
How Vice Is Going Where Other Travel Sites Won’t
Performance Marketing
Want to find the best place for a drunken pizza slice at 4 a.m.? Vice wants to help you. With an assist from Google, Vice has launched an interactive travel [...]
Heading Into Season 2, Has Serial Sold Advertisers on Podcasting?
Performance Marketing
Serial, a spinoff of the popular This American Life podcast, debuted in October 2014 to little fanfare but would go on to become the digital medium's first monster hit. Listeners [...]
Why Snapchat’s Evan Spiegel Is Our Digital Executive of the Year
Performance Marketing
The early chapters of Snapchat CEO Evan Spiegel's public life have arguably made for a modern-day Silicon Valley soap opera.