IAB Announces Schedule for 2017 Digital Content NewFronts
Performance Marketing
Get your calendars ready to start planning for the sixth annual Digital Content NewFronts. The Interactive Advertising Bureau today announced the programming schedule for the event, which takes place in [...]
Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video
Performance Marketing
Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third [...]
Why Vice Isn’t Publishing Reviews on Its New Gaming Channel
Performance Marketing
It already counts 11 verticals covering everything from news and sports to women's issues, music, food and tech.
The 2016 Digital Content NewFronts Were Defined by Partnerships
In digital video, it's not every company for itself—it's a team effort. And that's a good thing. Anna BagerKevin Scanlon for Adweek
Vice’s Shane Smith After ‘A Few Ales’ Touts Millennial Dominance at a NewFront Like None Other
Performance Marketing
Vice is launching six new verticals and will expand its TV presence by adding 20 new channels around the world. But that's probably not what buyers will take away from [...]
ESPN Is Forging a Partnership With Vice to Reach a New Generation of Sports Fans
Performance Marketing
For years, ESPN's upfront has been mostly a celebration of its perch atop the sports TV marketplace: the self-styled Worldwide Leader flexing its muscle as the unchallenged victor.