A Case Study in Data-driven B-to-B Customer Acquisition Marketing
Performance Marketing
While preparing case studies for my new book, I had the fun of interviewing a bunch of very smart B-to-B marketers to learn how they were applying data and analytics [...]
They’re Mad as Hell …
Performance Marketing
It seems that a group of retailers and brand manufacturers got together earlier this month and crafted marching orders for technology vendors to change their traditional engagement and delivery models [...]
What’s On a Retail CMO’s To-Do List?
Performance Marketing
Focusing on their customers and setting the right expectations for their CEO when it comes to marketing plans are just two of the many priorities chief marketing officers at retail [...]
Michael Becker’s Inside Mobile Marketing: Playing Off the Success of Mobile Marketing
Performance Marketing
One sure sign of success is the company you keep. With household names such as Best Buy, Disney, Google, Kodak, Microsoft and MTV among the speakers at next week’s Mobile [...]
Easy Fixes for Your Website Mistakes, Part 2
Performance Marketing
Last week in this space, I discussed the first five web design mistakes highlighted in an Oct. 13 Target Marketing-sponsored presentation titled 10 Mistakes Your Website Is Making (And How [...]
Easy Fixes for Your Website Mistakes
Performance Marketing
Target Marketing presented a webinar on Oct. 13 titled 10 Mistakes Your Website Is Making (And How to Fix Them). Speakers included Amy Schade, a director at the Nielsen Norman [...]