Here’s How Viacom’s Networks Will Try to Bounce Back in 2016
After a rough couple of years for its cable networks, Viacom is trying to finally right the ship in 2016.
Facetime: Photos From the Latest Awards, Festivals and Premieres
Brand Marketing
The Clio Sports Awards heated up the summer with a show-stopping event at Cipriani 42 Street in Manhattan. VIPs and brand sponsors also kicked off The Essence Festival in New [...]
Ad of the Day: The Fat Jew and Todrick Hall Rap About Viacom’s Big Data
Brand Marketing
The title of Viacom Velocity's three-minute music video "The Fat Jewish Is Big Data Featuring Todrick as Hadoop" pretty much says it all. What don't you understand?
Viacom Looks for an Advertising Upper Hand With Vantage
After a year in beta, Viacom today launched Viacom Vantage, a data-driven ad product that will allow advertisers to reach custom targets across Viacom Media Networks including MTV, Comedy Central, VH1, [...]
How to Sell a TV Show Today
The upfront has been pronounced a goner so many times it is beyond cliché. But the truth is, the television networks' annual programming presentations are not going anywhere.
Web TV Players Are Finally Creating the Moment of Truth for Cable Providers
Just over two months ago, Dish unveiled Sling TV at the Consumer Electronics Show. It was a big deal: the service offers premium cable channels like AMC, Adult Swim and [...]