Report: Viacom Ad Sales Chief Jeff Lucas Is Headed to Snapchat
Viacom's situation—in which its founder, CEO and board of directors are all engaged in a bitter legal battle over the company's future—just might have gone from bad to worse.
ComScore Says Multiplatform Deal With Viacom Will Transform How Ads Are Bought
The newly merged comScore and Rentrak have set their first multiplatform deal with a big client: Viacom.
Facetime: A Golden Age of TV Parties
Brand Marketing
As spring seeps into New York, it brings the upfront season with it. This week, Nickelodeon hosted its upfront celebration while Fox's New Girl and Spike TV's Bar Rescue celebrated [...]
Viacom Is Turning NYC Buildings Into Billboards to Combat Gender and Racial Bias
Brand Marketing
Breaking through the ad clutter to raise awareness of social issues and affect change can be challenging, but Viacom is aiming to do just that by projecting eye-opening statistics directly [...]
Q&A: Viacom Is Betting on Snapchat to Stay Relevant With Millennials
Performance Marketing
Viacom today signed a global deal with Snapchat that allows the broadcast network to sell ads and crank out daily content within the red-hot app.
Philippe Dauman Named Executive Chairman of Viacom, As Sumner Redstone Steps Down
Just 48 hours ago, Sumner Redstone was the executive chairman of both CBS Corp. and Viacom. But now, he has been replaced at both companies.