3 Brands Among Top 10 YouTube Videos of the Year
Performance Marketing
This year, Ylvis was a hero to most. The Norwegian duo's bizarre hit, The Fox (What Does the Fox Say?) was the biggest YouTube video of the year, at 273 million [...]
Vevo Scores With Unexpected Covers
Performance Marketing
Here's the premise behind Vevo's new original series Unexpected Covers.
Miley Can’t Stop Beating Bieber on Vevo
Performance Marketing
Miley Cyrus has had a big week. New single. Jimmy Kimmel. An outdoor concert on Good Morning America. And she beat Justin Bieber and Nicki Minaj.
YouTube Stars Struggle Mightily Off YouTube
Performance Marketing
If you talk to enough folks in the Web video industry these days, you might get the feeling that everybody wants to get off YouTube as fast as they can [...]
Coke Runs First All-Digital Effort, Focusing on Teens and Mobile
Performance Marketing
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over [...]
Twitter Drops Music App, Amps Up Media Ambitions
Performance Marketing
Like a new album, Twitter Music leaked early with a CNET report that the social platform had signed (acquired) music discovery service We Are Hunted.