Vevo

How Vevo Is Personalizing the Ad Experience With Brands Like Honda

Vevo wants to become the Lunchables for music videos, more or less."Music videos are snackable. Bite-sized. That's why they're so popular," said Vevo's svp of national sales, Adam Smith. 

SheKnows Media Joins the Ranks of First-Time Presenters at This Year’s NewFronts

The 2016 Digital Content NewFronts, now just two months away, will feature the largest roster of companies vying for a slice of the $3 billion digital-video advertising pie.

Pitch Perfect 2 Rocks a Strong Social Game, From Snapchat to Instagram

Pitch Perfect 2 is set to hit theaters tomorrow, but it's been playing on social media for months. The studio behind Pitch Perfect, Universal Pictures, even has a couple of social firsts from the marketing campaign, which extends from Snapchat to Facebook and is a testament to how fast the space is changing.

Vevo Will Use Its Music Video Expertise to Help Brands Create Custom Content

Vevo is launching a new team to help brands develop marketing for the music industry. In addition to the new programming promised at today's NewFronts presentation, the digital music video company will announce a branded content business called Vevo BE, according to CRO Jonathan Carson.

5 Takes on the Challenges and Opportunities of Digital Video

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and opportunities Web- and mobile-based video pose for traditional media companies, di

Roku’s New Video Ad Network Will Target Highly Specific Audiences

Roku is poised to launch a video advertising network, according to The Wall Street Journal today.

LL Cool J’s Guilty Pleasure Is Watching Mob Wives’ Catfights

Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New York

Univision Debuts Its First English-Language Video Network for Millennials

Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30.

PewDiePie Added Most YouTube Subscribers in 2013

For PewDiePie, the new bros just keep on coming.

3 Brands Among Top 10 YouTube Videos of the Year

This year, Ylvis was a hero to most.The Norwegian duo's bizarre hit, The Fox (What Does the Fox Say?) was the biggest YouTube video of the year, at 273 million views and counting. Incredibly, Ylvis topped Harlem Shake, which was the Web video meme everyone was talking about for much of 2013.