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How Vevo Is Personalizing the Ad Experience With Brands Like Honda

Performance Marketing

Vevo wants to become the Lunchables for music videos, more or less. "Music videos are snackable. Bite-sized. That's why they're so popular," said Vevo's svp of national sales, Adam Smith. 


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5 Takes on the Challenges and Opportunities of Digital Video

Performance Marketing

In advance of the fourth annual Digital Content NewFronts, Adweek, in partnership with the Interactive Advertising Bureau, convened a panel of five industry thought leaders to discuss the challenges and [...]

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Roku’s New Video Ad Network Will Target Highly Specific Audiences

Performance Marketing

Roku is poised to launch a video advertising network, according to The Wall Street Journal today.

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LL Cool J’s Guilty Pleasure Is Watching Mob Wives’ Catfights

Convergent TV

Specs Who LL Cool J Age 46 Claim to fame Grammy Award- winning rapper and star of NCIS: Los Angeles (Season 6 premieres Monday, Sept. 29 on CBS) Base New [...]

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Univision Debuts Its First English-Language Video Network for Millennials

Performance Marketing

Univision is launching an English-language video channel today called TheFlama.com with an eye on Hispanics between ages 15 and 30.

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PewDiePie Added Most YouTube Subscribers in 2013

Performance Marketing

For PewDiePie, the new bros just keep on coming.