In the Midst of Its Sale to Verizon, Yahoo News Saw Record-Breaking Traffic
Performance Marketing
Yahoo News set out to produce an unconventional two weeks of convention coverage. In the end, the site generated 60 million page views from 236 stories, and 44 million streams [...]
Here’s How Twitter Aims to Sell $50 Million in Ads for NFL Livestreams
Performance Marketing
All eyes will be on Twitter this fall when the micro-blogging site livestreams 10 of the NFL's 16 Thursday Night Football games. It's a big move that could prove that [...]
5 Trends That Are Radically Reshaping Shopper Marketing
Brand Marketing
Malls are lumbering, claustrophobic dinosaurs, while anchor stores like Macy's and Kohl's are shuttering hundreds of locations. Fresh Direct and Peapod make it easier and quicker to stock a cupboard [...]
Verizon’s Old Pitchman, Paul Marcarelli, Switches to Sprint in Delicious Bit of Backstabbing
Creativity
The wireless wars have been getting notoriously dirty, and now Sprint has come up with the most deviously clever attack yet—signing up Paul Marcarelli, who worked for years as Verizon's [...]
Ad of the Day: 30 Rock Returns to Help Explain Verizon’s ‘Better Network’
Brand Marketing
Ever wish 30 Rock were still on the air? When members of Tina Fey's unofficial fan club last encountered Jenna Maroney and Kenneth Parcel in the series finale, the former [...]
After Terrorist Attacks, Telecom Companies Are Waiving Fees to Call Belgium and Turkey
Performance Marketing
Following news of Tuesday's deadly terror attacks in Brussels, many of the world's largest telecommunications companies said they will waive fees for customers trying to reach people in Belgium and [...]