Walmart, Target and Verizon Have Spent the Most on Holiday TV Ads So Far This Year
Holiday TV ad spending is off to a strong start this year, with brands shelling out $869.7 million on holiday-themed national ads so far in 2016. That's an increase of [...]
4 Ways to Ensure Your New Business Will Be a Heroic Journey, Not an Epic Failure
Performance Marketing
The hero's journey is an archetype that appears across literature, movies and TV—and even in the world of business where every entrepreneur is the main character of his or her [...]
Yahoo Just Disclosed That 500 Million User Accounts Were Hacked in 2014
Performance Marketing
Half a billion Yahoo accounts were hacked in 2014 by a "state-sponsored actor" that resulted in users' information being stolen, the company revealed Thursday. A statement from the Sunnyvale, Calif.-based internet [...]
Rauxa’s First CMO Shares Why She Left a Holding Company for an Indie Agency
Brand Marketing
Rauxa, the California-based agency that is the largest such organization in this country currently owned by a woman, hired agency veteran and entrepreneur Laurel Rossi to serve as its chief [...]
Check Out the 26 Boldly Inventive Campaigns That Won This Year’s Project Isaac Awards
Brand Marketing
In this era of constant change and innovation, to truly invent something is quite rare. But the drive to find new paths and opportunities across marketing, media and tech may [...]
Arianna Huffington Is Leaving The Huffington Post
Performance Marketing
Arianna Huffington is leaving The Huffington Post, a site she co-founded 11 years ago. Her new venture will take her right back to where it all started. I thought HuffPost [...]