Rich Herbst on Automation in Verizon’s B2B Customer Journey
Performance Marketing
The other day, I had the chance to meet with Rich Herbst of Ascend Marketing. His team has developed a breakthrough approach to delivering a custom communications stream to business [...]
AOL’s New 360° and Live Video Studio Is a ‘Physical Embodiment of Native Advertising’
Performance Marketing
Imagine designing one building that could accomplish this two-part mission: First, make one of the oldest digital brands cool once again. Second, secure the future of branded content. Has such [...]
If $4.8 Billion Sale to Verizon Goes Through, Marissa Mayer Is Leaving Yahoo’s Board
Performance Marketing
According to a Securities and Exchange Commission filing, Yahoo chief Marissa Mayer will leave the company's board if the tech giant's $4.8 billion acquisition by Verizon goes through.
AOL Hopes These 2 New Ad Formats Will Thwart Off Ad Blocking
Performance Marketing
AOL wants marketers to help build its next ad formats. At CES today, the Verizon-owned company is launching a new initiative called BrandBuilder that includes two new types of ads.
How Star Wars’ 5 Biggest Brand Partners Activated Around Rogue One
Creativity
For the second time in as many years, a new Star Wars movie is hitting theaters. This time it's Rogue One: A Star Wars Story, which is striving for a [...]
AT&T Says Early Demand for DirecTV Now Is ‘Exceeding Expectations’
Last week's launch of DirecTV Now was plagued with errors, but AT&T says it's thrilled with the early interest in its new streaming bundle offering.