Did Verizon Wireless Silence Competitor With Spectrum Deal?
Performance Marketing
Verizon Wireless gave regulators something else to consider as they review the company's controversial $3.6 billion deals to acquire wireless spectrum and carve out marketing deals with the nation's largest [...]
FCC Looks for More Answers in Verizon Cable Deals
Verizon Wireless' pending spectrum deal with four cable companies—which includes a joint venture with its former rivals—isn't going over smoothly with regulators or its critics.
Smaller Carriers Worry Big Two Will Dominate Spectrum Auctions
Performance Marketing
Fearing that AT&T and Verizon will gobble up the entire wireless spectrum in an auction, a group of competitors sent a letter to the Congressional Conference Committee considering spectrum auction [...]
Verizon’s Side Deals Draw Congressional Scrutiny
Performance Marketing
The side marketing agreements that Verizon cut with the nation's largest cable companies as part of its deal for unused wireless spectrum is attracting congressional scrutiny.
Verizon Expects Quick Turnaround in Digital Review
Brand Marketing
At least at onset, Verizon Wireless has an aggressive timetable for completing its digital creative review. The telecommunications giant hopes to complete the process in just two months, according to [...]
Verizon Wireless Launches Digital Review
Brand Marketing
Verizon Wireless is reviewing its digital creative business. The assignment includes e-commerce, online ads, search marketing and social media efforts. As digital accounts go, this one is sizeable. Account revenue, [...]