Wieden + Kennedy Waxes Metaphorical in First Full Campaign for Verizon
Brand Marketing
Verizon recently surprised many in the agency world by signing Wieden + Kennedy as its newest creative partner without launching a formal review.
Oracle Buys Responsys for $1.5 Billion
Performance Marketing
Oracle is buying digital marketing software company Responsys for around $1.5 billion, or $27 a share in cash. The acquisition is expected to close in the first half of 2014.
Wheeler Coaxes Wireless Companies to Adopt Cell Phone Unlocking
Performance Marketing
Major wireless carriers have agreed to make it easier for consumers to unlock their mobile devices to change providers.
Ad of the Day: Edward Norton Shines in Crazy 90-Second Thrill Ride for Verizon and Droid
Brand Marketing
Given the actor's reputation for demanding final cut (all right, the director was notoriously insane) and distancing himself from projects he doesn't like, it makes perfect sense that if Edward [...]
McCann Erickson Working Again On Verizon Wireless Spots
Brand Marketing
McCann Erickson has quietly been picking up creative assignments for Verizon Wireless, an account that left the Interpublic agency in 2010 for Dentsu’s mcgarrybowen.
ESPN Re-ups With Twitter Amplify for College Football
Performance Marketing
Television networks and publishers are really getting on board with Twitter Amplify.