Ad of the Day: Reebok Gets ‘More Human’ Than Ever in Evolving Aspirational Campaign
Brand Marketing
Are you striving hard toward personal growth, using exercise, physical fitness and intense competition to build your character and shape your life in positive ways? Well, Reebok wants to give [...]
REI’s Anti-Black Friday Campaign #OptOutside Wins the Titanium Grand Prix at Cannes
Brand Marketing
CANNES, France—The 2016 Cannes Lions International Festival of Creativity jury chose REI's #OptOutside as the winner of the Grand Prix prize in the festival's final Titanium Lions category.
Adidas Golf Wants You to Know That Golf Is a Serious Sport
Brand Marketing
Golf is more than just a pastime for Adidas Golf. It is a sport with real athletes, and the brand has tapped a new creative agency to help retool its [...]
Google Celebrates the Fast and Furious Future of the Internet
Creativity
This is a few weeks old, but worth a mention—the fun introductory spot for Google Fiber by ad agency Venables, Bell & Partners in San Francisco. Google Fiber is the [...]
Intel Taps Venables Bell for Ultrabook Push
Brand Marketing
The balance of power among creative agencies working for Intel has shifted again, this time in favor of Venables Bell & Partners.