Can Digital Shops Survive the Branded Content Boom?
Brand Marketing
With the BuzzFeed effect in full swing as more and more online publishers mimic the popular viral news site by creating sponsored content for brands, digital agencies find themselves forced [...]
GE’s New Videos of Stuff Getting Smashed at Its Testing Facility Are Totally Mesmerizing
Creativity
I don't care how cool you think your job is, because you will never be as awesome as the person at GE who gets to push the button that smashes [...]
Pet Food Maker Gives Away ‘Collar Cams’ to Document Your Dog’s Day
Creativity
There will be no question about who rummaged through the trash, shredded the sofa or butt-scooted across the carpet. The pet cam will tell all. But that's not really the [...]
Mountain Dew Is Running Vine-Based TV Ads for the Nascar Race This Weekend
Performance Marketing
Following in the footsteps of Dunkin' Donuts, Virgin Mobile and