Retail Startup: Nordstrom and Macy’s Get $9 for Every $1 Spent on Ads
Performance Marketing
Just in time for Valentine's Day, Lover.ly, a startup focused on brides to be, is launching a social channel where couples can digitally organize their wedding keepsakes—chiefly photos—while inspiring the [...]
TGI Fridays Tries to Build Twitter Following With Chicken Wings
Performance Marketing
TGI Fridays will try to lure Twitter users with chicken wings during Valentine's Day week into becoming part of its following, which currently totals 63,100 on the social media platform.
Ladies Like the Mobilization of Infidelity
Performance Marketing
For many folks last night, cheating meant a chocolate dessert after a high-calorie Valentine’s Day dinner with their sweet
Feisty Eva Longoria Gives Dude a Sexy Shave for L’Oréal Men
Creativity
Eva Longoria is celebrating Valentine's Day by giving a man a sassy shave in this L'Oréal Men campaign. She seems to be talking to guys in the video, reprimanding them [...]
Hey Bud, Buying Organic for Valentine’s Day?
Brand Marketing
As anyone who’s ever plunked down $100 for a bunch of long-stemmed roses quickly figures out, flowers are big business in this country—a $32.1 billion business, to be exact. And [...]
Facebook Mobile Ads Push Flowers for Valentine’s Day
Brand Marketing
While 1-800-Flowers.com isn’t new to sinking cash into Facebook ads, the e-retailer is particularly sweet on the social network's mobile promos for Valentine's Day this year.