David Felton appears to be a fan of direct marketing. The British advertising creative, who recently moved from New York City to Copenhagen, has been having trouble finding dates in Denmark. So, for Valentine's Day, he plastered some 100 fliers around the city showing his grinning face. "Have you seen this guy? Would you like to?" said the copy. And the tear-away pieces of the flier encouraged would-be romantics to contact Felton on Twitter with the hashtag #ValentinesDavid.
The folks at Calgary, Alberta, ad agency Evans Hunt really love their clients. In fact, they might be in love with them. That's judging by their Valentine's Day campaign to send custom sweethearts candies to clients marked with ad-themed love notes like "Project Manage Me," "Lay That Type" and "Brief Me Good." The agency had the candies made, and then made print ads out of them, too, which you can see here:
Forget candy and flowers. Canadian Doritos fans have a much quirkier way to show their love—with a bouquet of ketchup-flavored Doritos roses. The bouquets, the brainchild of BBDO Toronto, are geared toward women as a Valentine's Day gift for men. Delivery was available in Toronto, Montreal and Vancouver, but customers outside the delivery zone can visit DoritosKetchupRoses.ca and "get crafty for love" by following instructions to make their own non-edible versions of the bouquet. (Ketchup Doritos are not available stateside, so U.S.-based Doritos lovers will have to make do with more banal nacho cheese, cool ranch or spicy sweet chili varieties.)
How does a deal site score promo points on Valentine's Day? By making a totally outsized offer on a Kiss Cam-caliber romantic spectacle ... that you can enjoy without leaving home. For $30,000, and with help from ImpactAV and Kinetic Worldwide, the company's Valentine's Day Proposal Package gives you the chance to propose with a stadium-quality 12-by-16-foot LED screen, plus animated graphics from Kinetic. The best part? You don't have to whip out the rock on a baseball field to use that screen. It will be delivered straight to you, stranger witnesses optional.
Suffering from writer's block on your Valentine's Day card this year? Teleflora is here to help you master the lost art of letter writing. From now through Feb. 12, the flower delivery brand is offering the Love Note Concierge, a service through which call center representatives will help you craft the perfect sentiment to attach to your bouquet, free of charge.
Candy maker Necco is expanding the definition of "sweetheart" to celebrate the 150th anniversary of its heart-shaped confections stamped with messages of love and affection.
Finding it hard lately to express your love for your client or agency? It happens. Perhaps these Valentine's Day cards from Dublin agency The Social House could help bring back that spark. Check them out below.
Beauty is in the eye of the … um … sorry, I lost my train of thought. While I try to remember how that saying goes, enjoy "The Ugly Couple Song," a Valentine's Day music video by RPA for XO Mints. Unlike Cartier's pretty posers, who pine for love, XO presents some hairy, less-than-hunky, socially awkward dudes who look like refugees from cover bands and sitcoms. (The guy with the curls resembles "College Ted" from How I Met Your Mother. He's even got the "spectacles"!) They lip-sync along with the titular ditty, a folky number performed by Run River North, about finding that certain special someone no matter how unattractive you are.
Ikea often does humorously naughty ads around Valentine's Day. Two years ago it did a fun promotion offering free cribs for babies born nine months after Valentine's Day. And last year it stacked a pair of chairs suggestively in an ad with hot wood-on-wood action. Now, Ikea Singapore continues the tradition with the BBH ad above, posted to social media—showing off the chain's new line of "beds." Pretty cute, though I'm not convinced that bench is up to the task.