Facebook now counts more than 1.3 billion mobile users, putting its smartphone-based audience at a billion more people than Twitter attracts as a whole. That is one of the most revealing numbers showing why Facebook is dominating the mobile-ad market while Twitter continues to struggle.
Reddit's new CEO has revealed what he sees as the biggest issue facing his massive online community—how to attract and keep new users.
Snapchat's gone wild. College kids have turned one of the app's most popular features—My Story—into a crowdsourced stream of public debauchery.
Instagram is luring brands away from Facebook, according to a new report from research firm L2, which found that brands now post more content on the photo-sharing app.
Instagram is a juggernaut. Snapchat is a phenomenon, and Kik and Line are basically killing it. What do all these have in common? They represent the latest in mobile and digital communications. The messaging craze has continued to evolve in surprising ways, and in ways marketers can start to take advantage of.
Already bigger than Twitter with 300 million monthly users globally, Instagram is on track to reach 100 million users in the U.S. alone within three years.
Instagram now has 300 million monthly users, picking up 100 million since March. The photo- and video-sharing app has surpassed Twitter's official user count of 284 million.
Some may think that Snapchat could be a gold mine of revenue for millennial-focused marketing, but Emily White, chief operating officer at the mobile messaging app, acknowleged today that monetization efforts aren’t coming soon.
Twitter has 271 million users who are active and logged in, but then there are many more visitors who never announce themselves.
Mobile messaging app Kik is giving users new controls to protect against unwanted anonymous advances, the company said today. The app will censor images from strangers to limit lewd content being shared by surprise, explained Heather Galt, Kik’s head of marketing and safety.