New Year, New Law: How Publishers Can Prepare for CCPA
On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply [...]
Don’t Be Creepy: Using Robust User Data for Ad Targeting While Respecting Privacy
Performance Marketing
When your brand possesses or has access to data that provides deep visibility into user interests, you should use that visibility to create more relevant ads, thus increasing performance while [...]