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David’s Bridal Gets Mobile Makeover as Traffic Surges

With 50 percent of consumers using banks' mobile websites, per an Interactive Advertising Bureau report yesterday, one can imagine the opportunities retailers in more product-y niches are seeing with on-the-go consumers.

Fashion Retailer Debuts ‘Pushy’ Promos

If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction.