NBCUniversal Unites Broadcast and Cable Ad Sales Divisions
NBCUniversal is reorganizing its sales structure under Linda Yaccarino, and now the network's spots, integrations and sponsorships will be grouped not by media type but by content—and yes, it will [...]
So How’s That Summer Show Actually Doing?
Networks like nothing better than a big premiere. It gives you bragging rights for a whole day's news cycle if you have big enough numbers and can spin them convincingly. [...]
USA’s Patrick Trettenero Upped to VP Creative, Branded Content
USA's Patrick Trettenero has been promoted to vp creative, branded content from his previous post as creative director. At USA, Trettenero helped launch the network's in-house agency Character Brandworks, where [...]
Information Diet: Mark Feuerstein
Age 40 Accomplishments Stars as Dr. Henry “Hank” Lawson on USA’s Royal Pains (Season 4 premieres on June 6); will star in the movie In Your Eyes, out later this [...]
USA Gets Positive
USA bats cleanup during upfront week, and while it's not necessarily the most desirable position in the lineup, the top-tier network makes the most of it. "This event will remain executive-free!" [...]
USA to Launch 6 ‘Social TV’ Tie-ins Aimed at Superfans
USA is doubling down on its commitment to digital media this year, with a broad portfolio of ancillary projects—six, covering the network's slate of originals—to boost viewership, attract mega fans, [...]