USA

Michelle Obama: Marketing Can Make America Healthier

I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would wind up slow dancing with Big B

Here’s How Mr. Robot Plans to Top Itself in Season 2

After shaking up the television landscape last summer with Mr. Robot, USA now has the daunting task of trying to top itself when the series returns for Season 2 this summer.

How a Popular Show on USA Has Given Lexus a Big Lift

Lexus has partnered with the USA drama Suits for all five of its seasons. And with the summer finale airing tonight at 9 p.m. ET, the network is sharing a bit of good news about that partnership: It has resulted in a 22 percent increase in Lexus' brand awareness, according to USA's internal research.

Media’s Players Mingled in Style From SAG to Sundance [Photos]

Celebrities and executives ushered in this year's award season out West, while media's old guard mingled back East. Take a look at photos from some of the biggest events this […]

This Agency Lifted Revenue 60% by Mastering Instagram

Specs Who Far left: Christy Pregont, creative director; back left: Jason Mitchell, co-founder; center: Stephen Para, evp, chief growth officer; back right: Nick Hoppe, media strategy director; front right: Eric Dieter, co-founder

Which Networks Made the Naughty and Nice Lists This Year?

As Dec. 25 approaches, parents are warning children to make sure they end up on Santa's nice list, and stay far away from his naughty list. But what if the big red guy was focusing on the TV networks' 2014 behavior as he made those lists and checked them twice? The lineup would look a little something like this: Nice

USA Announces New Projects With Amy Poehler, Jodie Foster, Carlton Cuse

Anybody who thought USA was kidding about getting into comedy programming is thinking again today: the network's upfront-season slate has a robust comedy development piece.

How NBCU’s Bonnie Hammer Plans to Dominate Cable

Bonnie Hammer | Photo: Mary Rozzi

Inside Bonnie Hammer’s World

NBC Cable Entertainment chairman Bonnie Hammer's portfolio spans 15 networks of varying sizes and descriptions, all serving (hopefully) a different viewership. Hammer is famous for crafting programming slates with strong […]

Toys R Us’ Holiday Ads Employ Prankvertising

It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit late if your this brand.