Michelle Obama: Marketing Can Make America Healthier
Brand Marketing
I don't think I ever could have imagined that, as first lady, I would appear in an episode of Billy on the Street to promote fruits and vegetables and would [...]
Which Networks Made the Naughty and Nice Lists This Year?
As Dec. 25 approaches, parents are warning children to make sure they end up on Santa's nice list, and stay far away from his naughty list. But what if the [...]
USA Announces New Projects With Amy Poehler, Jodie Foster, Carlton Cuse
Anybody who thought USA was kidding about getting into comedy programming is thinking again today: the network's upfront-season slate has a robust comedy development piece.
Inside Bonnie Hammer’s World
NBC Cable Entertainment chairman Bonnie Hammer's portfolio spans 15 networks of varying sizes and descriptions, all serving (hopefully) a different viewership. Hammer is famous for crafting programming slates with strong [...]
Toys R Us’ Holiday Ads Employ Prankvertising
Brand Marketing
It might still be five weeks before Black Friday, but Toys "R" Us already rolling out a holidays campaign isn't shocking. Better a little bit early than a little bit [...]