Sportswriters Go Long Online
Performance Marketing
As any literary-minded technophile will tell you, the Internet has become a haven for lengthy, high-quality prose, with sites from the Awl to BuzzFeed regularly churning out 4,000-word stories. But [...]
‘USA Today’ Debuts High School Football Mag
Performance Marketing
This weekend, high school football fans in 11 markets across the country will have the chance to see their favorite local stars highlighted in Prime, the debut magazine from USA [...]
Bringing Back Some Good Ol’-Fashioned Sportswriting
Performance Marketing
While bursting with opportunity, the ongoing digital disruption of the publishing industry has brought with it monumental uncertainties, layoffs and, in some cases, wholesale destruction of some media outlets.
‘USA Today’ Ad Sales Chief Out
Performance Marketing
USA Today had its first high-level exit since Larry Kramer took over as its new president and publisher in mid-May. Lee Jones, who had been svp of advertising for the [...]
How Facebook’s Open Graph Impacted ‘USA Today’s Super Bowl Ad Meter
Performance Marketing
This year marked the first time USA Today digitized its 23-year-old Super Bowl Ad Meter by rolling it out to Facebook in app form.
Fast Chat: Larry Kramer
Performance Marketing
Larry Kramer, the founder of MarketWatch, was named president and publisher of USA Today.