USA Today Sports Media Group Gets a New President
Performance Marketing
USA Today Sports Media Group president Tom Beusse, who has served in the role since 2011, is stepping down, parent company Gannett announced on Tuesday. Replacing him is Dave Morgan, the [...]
USA Today Takes Its Ad Meter Beyond the Super Bowl
Brand Marketing
Ad Meter: It’s not just for Super Bowl ads anymore. USA Today is expanding its Super Bowl ad-rating platform to other categories of sports media.
Capturing More User Info in a Less Creepy Way
Performance Marketing
Given today’s digital privacy minefield, publishers and advertisers must find ways to get information from their audiences without creeping them out.
Al Neuharth, USA Today Founder, Dies
Performance Marketing
Al Neuharth, the founder of USA Today who is equally blamed for shortening Americans' attention spans and revolutionizing newspapers, died today at the age of 89.
All Publicity Is Good for Go Daddy’s New Star
Brand Marketing
For a commercial that showed a public display of affection, Go Daddy's "Perfect Match" ad on the Super Bowl drew more than its share of the opposite.
Information Diet: Greg Gumbel
Specs Age 66 Accomplishments Veteran sports announcer for ESPN, CBS and NBC; will lead CBS Sports Network's nightly coverage the week of Super Bowl XLVII Base Fort Lauderdale, Fla.