USA Today

USA Today Will Make Back to the Future II’s Fictional News a Reality (Sort Of)

Joining brands like Pepsi, Toyota and

USA Today Used Facebook’s New Emojis on Its Front-Page Stories, and It’s Awkward

Facebook's new emoji-esque "Reactions" haven't launched stateside yet, but USA Today decided to give them an early test run—on

Which Ads Won the Super Bowl? Here Are 11 Different Ways to Rank Them

Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the most shared ad on Facebook ever?

USA Today Shutters Weekend Magazine

USA Today is shutting down its weekend magazine at the end of this month, the newspaper’s president and publisher Larry Kramer said in a memo to staffers today.

Why Terry Bradshaw Doesn’t ‘Tweet or Twit’

Specs Who Terry Bradshaw Age 66

Gannett Ramps Up Its Viewability Data as New ‘Gravity’ Ad Units Soar

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads on its sites.

TBS Primes the Pump for Its First Final Four

As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front.

Brian Boitano Stands Strong in Sochi for Gay Rights

Specs Who Brian Boitano Age 50

USA Today Expands Super Bowl Ad Meter

USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment.

USA Today Sports Media Group Gets a New President

USA Today Sports Media Group president Tom Beusse, who has served in the role since 2011, is stepping down, parent company Gannett announced on Tuesday. Replacing him is Dave Morgan, the sports group's svp of content and editor in chief.