Netflix Causes Customer Freakout
Performance Marketing
Let's cut to the chase: Why hasn't Netflix recently informed me, and its 75 million other subscribers, that there's a price increase on the horizon?
Gannett Ramps Up Its Viewability Data as New ‘Gravity’ Ad Units Soar
Performance Marketing
Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads [...]
TBS Primes the Pump for Its First Final Four
As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front.
USA Today Expands Super Bowl Ad Meter
Performance Marketing
USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment.