Joining brands like Pepsi, Toyota and
Facebook's new emoji-esque "Reactions" haven't launched stateside yet, but USA Today decided to give them an early test run—on
Going into the Super Bowl, some observers thought Budweiser was foolish to reprise its Clydesdale and puppy story from last year. After all, how do you top, "Puppy Love," the most shared ad on Facebook ever?
USA Today is shutting down its weekend magazine at the end of this month, the newspaper’s president and publisher Larry Kramer said in a memo to staffers today.
Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads on its sites.
As TBS gears up to host its first-ever Final Four, the Turner network is pulling out all the stops on the promotional front.
USA Today is expanding its Super Bowl Ad Meter program this year, adding a layer of analysis to show how well the high-stakes ads performed by audience segment.
USA Today Sports Media Group president Tom Beusse, who has served in the role since 2011, is stepping down, parent company Gannett announced on Tuesday. Replacing him is Dave Morgan, the sports group's svp of content and editor in chief.