NBCU Olympic Ad Revenue Is Snowballing
NBCUniversal forked over some $775 million for the media rights to the 2014 Sochi Olympics, but if history is any guide, the network is all but certain to recoup the [...]
Breaking Bad Finale Draws 10.3 Million Viewers
After three take-no-prisoners episodes set the stage for the most anticipated series finale in recent memory, Breaking Bad ended on the highest of high notes.
VivaKi Study: 2/3 of Zeebox Use Happens During Commercials
It turns out that two-thirds of in-program social TV use happens during the commercial breaks, according to a study by research group The Pool (a division within VivaKi).
NBCUniversal Paid $1.4 Million per Episode to Air Modern Family. Will It Pay Off?
Linda Yaccarino proved that she can sell Modern Family to ad buyers. Now USA Network has to sell it to audiences.
NBCU’s Esquire Network Will Now Unseat Style Rather Than G4
After months of cleaning house at G4, the network has been granted a somewhat inadvertent reprieve, as NBCUniversal has decided that the low-rated women’s lifestyle outlet Style will now surrender [...]