USA Creates Special VOD Ads Starring Characters From the Show You’re Watching
All summer long, networks have been devising unique methods of presenting their series to help audiences more easily consume content while helping advertisers reach viewers. Tonight, USA rolls out one [...]
USA Network Is Trying to Reach Millennials With More Dramas and More WWE
USA Network understands that audience demographics are changing. To further appeal to the mainstream, the NBCUniversal property is working on a new strategy to reach millennials.
Cable Viewers Aren’t Watching the Shows You Think They Are
Analysts at MoffettNathanson are bearish on cable TV in a variety of categories (though they contend Disney, Fox and Viacom are still strong). Overall, as the upfront market kicks into [...]
Stellar Quarter for Resurgent NBC
After years of ratings deflation took the wind out of its sails—er, sales—things are looking up at NBC.