From Will and Kate to the Kardashians, celebrity weekly covers in 2014 were dominated by familiar faces—but not all of them were newsstand gold. Proving that tragedy still sells, the […]
Google's private programmatic exchanges can now book premium ad space like mastheads for brands. It is working with ABC to promote the new show Rising Star using an exchange that only places ads in prominent positions, ones that are not typically associated with automated buying.
In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a cross-platform initiative that will give viewers a sneak peek at a roster of new and returning series.
Last week, Time Inc.'s People scored a major victory (in the world of celebrity weeklies, at least) by publishing a full-page photo of Kate Middleton and her
Royal milestones are proven cash cows for celebrity weeklies: Between newsstand sales, special issues and features, the magazine industry raked in an estimated $31 million from the Royal Wedding in 2011.
Wenner Media struck a deal with Yahoo that will lend some of Wenner’s name-brand power to the online news network by creating original entertainment content for both publishers’ sites.
Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the site is constantly collecting through a publishing partner network (including more than 200 publishers like The Huffington Post, TMZ, and The Daily Beast, with 300 monthly users).
Ever thought you should be able to choose the artists featured in Rolling Stone? This summer, the music magazine is letting readers do just that—at least, they’ll have some say in who gets to be on the back cover.