The Best (and Worst) Celebrity Weekly Covers of 2014
Performance Marketing
From Will and Kate to the Kardashians, celebrity weekly covers in 2014 were dominated by familiar faces—but not all of them were newsstand gold. Proving that tragedy still sells, the [...]
Rolling Stone Cuts Go Deep
Performance Marketing
The masthead at Wenner Media's Rolling Stone is getting shorter.
Yahoo and Wenner Strike Content-Sharing Deal
Performance Marketing
Wenner Media struck a deal with Yahoo that will lend some of Wenner’s name-brand power to the online news network by creating original entertainment content for both publishers’ sites.
BuzzFeed Report to Publishing Partners Demonstrates Power of Social Web
Performance Marketing
Lost in all the hype about GIFs and high-profile hirings is BuzzFeed's original identity as an online publishing experiment. At its core, BuzzFeed is all about the data, which the [...]
‘Rolling Stone’ and Garnier Let Readers Vote for ‘Women Who Rock’
Performance Marketing
Ever thought you should be able to choose the artists featured in Rolling Stone? This summer, the music magazine is letting readers do just that—at least, they’ll have some say [...]