Justin Bieber Makes Lame Italian Food Joke and Instagram Eats It Up
Performance Marketing
If you needed more proof that it's Justin Bieber's world and we are all just living in it, consider his latest social media triumph.
The 10 Hottest Branded Instagram Videos of the Week
Performance Marketing
Benefit Cosmetics has gotten to the bottom of at least one way to rock an Instagram video—by playfully featuring the derrieres of a cute young lady in a baton twirler's [...]
How Once-Cool Urban Outfitters Lost Its Mojo
Brand Marketing
The namesake brand of Urban Outfitters continues to struggle, based on results that the Philadelphia-based specialty retailer released last week.
10 Branded Instagram Videos That Beat All Competitors
Performance Marketing
The Adweek/Shareablee Instagram Video weekly chart is back after a brief hiatus, as we've tweaked our approach and will now regularly call out only the top-of-the-heap winners.
Retailers Are Increasingly Using Real People’s Social Pics
Brand Marketing
E-commerce players have long relied on willowy models and high-end studios for their product photos, taking a page from glossy print catalogs.
Brands Are Already Using Instagram Videos and Planning for More
Brand Marketing
Now that Facebook has officially trotted out a video feature for the increasingly popular Instagram—which was formerly limited to helping smar