Urban Airship

Tap This Apple Watch App at Cannes, and Someone Will Bring You a Glass of Rosé

Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a new Apple Watch app created for this year's Cannes Lions festival.

One Push Notification Too Many Will Make Consumers Delete Your iBeacon App

A new marketing menace is emerging with the explosion in iBeacon technology: message overload. Almost every retailer and brand is starting to test the new location-aware sensors known as beacons, tracking consumers’ shopping patterns as they walk the aisles and using that information to develop better marketing.

Fashion Retailer Debuts ‘Pushy’ Promos

If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction.

Getting Pushy With Consumers

For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party.

Push Notifications: Not So Annoying Anymore

Push notifications, those less, er, pushy cousins of SMS messages, are on the rise.Urban Airship, which powers push notifications for more than 60,000 apps, said it took in as much revenue in the first quarter of this year as it did in all of 2011.