Sometimes you need to drink rosé right now, and leaving the beach to fetch it sounds like far too much work. At least, that's the idea behind Rosé Time, a new Apple Watch app created for this year's Cannes Lions festival.
A new marketing menace is emerging with the explosion in iBeacon technology: message overload. Almost every retailer and brand is starting to test the new location-aware sensors known as beacons, tracking consumers’ shopping patterns as they walk the aisles and using that information to develop better marketing.
If push notifications become a staple in mobile marketing for years to come, the industry can point to 2012 when the tactic started to gain traction.
For many of Black Entertainment Television’s hundreds of thousands of mobile app users, the cable channel’s Hip-Hop Awards on Oct. 9 will be like a virtual Oscars party.