South by Southwest Has Added Special Programming to Discuss ‘Tech Under Trump’
Performance Marketing
Members of the technology community will address what a Trump presidency means for the industry at South by Southwest in March.
Upworthy Claims It Can Deliver Its Positive Spin for Brands
Performance Marketing
At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world.
Facebook Algorithm Tweaks Hurt Viral Sites More Than Other Publishers
Performance Marketing
Publishers are claiming that content they share on Facebook pages isn't reaching as many readers as it used to.
Upworthy Touts New Metric [Updated]
Performance Marketing
Upworthy, the social cause driven content upstart, says the page view is a lousy metric. It also believes that time spend doesn't cut it either when it comes to gauging [...]
Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator
Creativity
You've undoubtedly seen them: the saccharine-slathered headlines of Upworthy.com, promising you'll "never see the world the same again" after watching some YouTube video about bullied kids or racism or whatever.
Fast Company Declares Upworthy Fastest Growing Media Site of All Time
Performance Marketing
Upworthy, the social sharing site for emotionally resonant videos and links, is the "fastest growing media site of all time," according to Fast Company.